How to Self-Publish a Children’s Book: A Simple Step-by-Step Guide

by | Jul 16, 2025 | Children's Books, Tips

Open book with a village and autumn tress popping out from the pages.

Dreaming of seeing your children’s story on a bookshelf — or better yet, in the hands of a child who can’t put it down? One of the questions I frequently get asked is: How do you self-publish a children’s book? The good news? Self-publishing has opened up incredible opportunities for storytellers who want to bring their books to life. If you would rather not wait for a traditional publisher’s green light. Here’s an easy roadmap to help you get your story into the hands of young readers.

1. Research the Market
  • Read successful self-published children’s books.
  • Look for what makes them sell well: story length, style, illustration quality, and themes.

I have a children’s book library of over 250 books that I use for research and inspiration. This library spans over 100 years of excellent writers and illustrators.

2. Write and Revise Your Manuscript
  • Keep your story age-appropriate and engaging.
  • Consider hiring an experienced children’s book editor for professional feedback.
3. Hire Me or Another Illustrator
  • Choose an illustrator whose style fits your story.
  • Use a clear contract that covers usage rights, deadlines, and payment terms.
4. Design and Format the Book
  • Hire a professional book designer, or use tools like Canva, BookBrush, or Adobe if you’re confident.
  • Make sure your files meet both print and ebook requirements.
5. Get ISBNs and Copyright
  • Purchase ISBNs for each format you plan to sell.
  • Register your copyright if you’d like extra protection (rules vary by country).
6. Choose a Publishing Platform
  • Popular options include Amazon KDP, IngramSpark, Lulu, Blurb, or a trusted local printer.
  • Decide whether you’ll do print-on-demand, digital, or offset printing.
7. Upload, Price, and Order Proofs
  • Double-check colors, text alignment, bleed, and page turns.
  • Always order a physical proof copy so you can catch any last-minute issues.
8. Launch and Market Your Book
  • Build a simple website and set up your social media presence.
  • Run giveaways, do local events, visit libraries or schools, and encourage reviews.
  • Word of mouth and community connections make a big difference.
9. Keep Creating
  • One book builds your audience for the next.
  • Keep growing your mailing list and social following so readers stay connected to your journey.

Writing and self-publishing a children’s book is an adventure — and you don’t have to do it alone. Take it step by step, and you’ll get there!

Remember, every beloved children’s book started as an idea — just like yours. Take it one step at a time, learn from each stage, and don’t be afraid to ask for help along the way. The more you create, the more your audience will grow. So keep writing, keep dreaming, and keep sharing stories that make childhood magical.

What part of the self-publishing process do you want to learn more about? I’d love to hear your questions.

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M. Chad Randall is a published children’s book illustrator known for his gentle, emotionally resonant artwork. He is available for partnerships with writers, publishers, and editors who value timeless, story-driven illustration. He’d love to bring your next project to life. Contact HERE.